Newest meals supply market is the ‘new child on the block’

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12 October 2022

cooking meals

There’s a new delivery “kid on the block.” Torontonians can now order meal experiences, prepared by home cooks, and have them delivered to their doorstep. Cookin, a Toronto-based rapid growth company, is an online homemade food delivery marketplace that connects the city’s home cooks and professional chefs with local customers looking to purchase meals using the Cookin app.

“Food has the unique ability to unite all of us together,” says Michael Baruch, co-founder and president, Cookin. “There are now hundreds of cooks signed up to Cookin. Many of these amazing food creators used to be line cooks, sous chefs and private caterers who are looking to re-invent themselves, on their own terms, and launch their own businesses. Cookin is proud to facilitate this opportunity for them.”

Cooks are required to have an Ontario food safe handler’s certification and must complete a kitchen inspection. Cooks joining the platform today, retain 85 per cent of the revenue cooking from home. Cooks may elect to use Cookin’s commercial kitchen, the Cookin Cloud, where they will retain 70 per cent of the revenue.

While the micro-enterprise-home-kitchen model has been gaining traction in the US for years, Cookin is the first on-demand delivery service of its kind in Canada. For every order placed on Cookin in Toronto, a donation will be made to feed those less fortunate via Cookin’s partnership with The Stop Community Food Centre.

Cookin has the backing of impressive investors and advisors including notable dining and foodtech experts: Michelin Star Chef Patrick Kriss from Alo Food Group; Ben Leventhal, Founder of Resy; Mark Cohon, former CFL Commissioner and Chairman of Junos; Howard Grosfield, President of US Consumer Services at American Express; Noah Glass, Founder and CEO at Olo; and Matt Tucker, former President at Olo.

Cookin is currently available in Toronto with further city expansion plans for the near future.

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